What is a sales proposal?

Persuasive, multi-section offer covering the client's problem, proposed solution, scope, timeline, team, pricing and how to accept. It is written for Prospective client decision-makers. Most teams produce one whenever the occasion calls for it.

How do I generate a sales proposal PDF from JSON?

Send a POST to /api/v1/generate with your API key, the template id and a JSON body shaped like the sample on this page; DocuJSON renders the sales proposal and returns the PDF. The same template is callable from the DocuJSON MCP server inside Claude, Cursor or your own agent.

What data does the sales proposal template need?

The JSON body has 17 top-level keys: title, proposalNumber, date, validUntil, preparedBy, preparedFor, coverLetter, problemStatement and 9 more. The document reads them into 11 sections, in order: Cover, Cover letter, Problem and solution, Scope of work, Table: Timeline, Team, Table: Pricing, Next steps, Terms, Acceptance, Footer.

Which designs does the sales proposal template come in?

Five, all free: base, ledger, instrument, rail, form. The same JSON body renders in all of them, so you can switch the design of your sales proposal without changing your integration.

Is the sales proposal template free?

Yes. Every template and every design is free, with a small DocuJSON watermark on the free plan. Pro removes the watermark, puts your logo where the DocuJSON mark sits in the sales proposal preview, and unlocks configurable variables and higher volume.

template · Revenue · per-event · Letter portrait

sales proposal template: json in, branded pdf out

Persuasive, multi-section offer covering the client's problem, proposed solution, scope, timeline, team, pricing and how to accept.

use this template →generate it from code all templates

five designs, one json body

base · Fraunces + Inter Tightuse this design →

the docujson house design: serif titles, clean tables, KPI cards, navy accents.

what's inside

the sections of the document, in reading order.

01Cover
02Cover letter
03Problem and solution
04Scope of work
05Table: Timeline
06Team
07Table: Pricing
08Next steps
09Terms
10Acceptance
11Footer

cadence: per-event
for: Prospective client decision-makers

the json body

17 keys

every key the document reads. send this shape, get the pdf.

titlestringtitle
proposalNumberstringproposal number
datestringdate
validUntilstringvalid until
preparedByobjectprepared by
preparedForobjectprepared for
coverLetterstringcover letter
problemStatementstringproblem statement
solutionstringsolution
scopeOfWorkarrayscope of work · 4 items
timelinearraytimeline · 3 items
teamarrayteam · 2 items
pricingarraypricing · 3 items
totalsobjecttotals
nextStepsarraynext steps · 3 items
termsarrayterms · 2 items
acceptanceobjectacceptance

built-in logic

This template's structure does the work: computed totals, signature blocks. Send the JSON; the engine lays it out in any of the five designs.

configurable outputs · pro

pro

one template. many outputs.

Set these once per template, in the workspace, no code. Every request then lays out by the rules you chose: the same data, a different document.

on every template

Signature blocks
Date format
Currency
Page orientation

configure it in the workspace →

the same data, three ways

signature blocks: off

page orientation: landscape

generate it from your code

01Pick a designChoose one of the five sales proposal designs; base and ledger are free.
02Send your JSONPOST a body shaped like the sample (title, proposalNumber, date, validUntil…) to /api/v1/generate with your API key, or call the template from the MCP server.
03Get the PDFDocuJSON renders the sales proposal with your logo and returns the PDF; the template id stays stable as you iterate.

Use this template in the builder, publish it, and you get a stable templateId for the API and the MCP server.

curl -X POST https://api.docujson.com/v1/generate \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "templateId": "<your-template-id>", "data": { ... } }'

also: the `generate_pdf` tool on mcp.docujson.com, from Claude, Cursor or your own agent.

questions, answered

What is a sales proposal?: Persuasive, multi-section offer covering the client's problem, proposed solution, scope, timeline, team, pricing and how to accept. It is written for Prospective client decision-makers. Most teams produce one whenever the occasion calls for it.
How do I generate a sales proposal PDF from JSON?: Send a POST to /api/v1/generate with your API key, the template id and a JSON body shaped like the sample on this page; DocuJSON renders the sales proposal and returns the PDF. The same template is callable from the DocuJSON MCP server inside Claude, Cursor or your own agent.
What data does the sales proposal template need?: The JSON body has 17 top-level keys: title, proposalNumber, date, validUntil, preparedBy, preparedFor, coverLetter, problemStatement and 9 more. The document reads them into 11 sections, in order: Cover, Cover letter, Problem and solution, Scope of work, Table: Timeline, Team, Table: Pricing, Next steps, Terms, Acceptance, Footer.
Which designs does the sales proposal template come in?: Five, all free: base, ledger, instrument, rail, form. The same JSON body renders in all of them, so you can switch the design of your sales proposal without changing your integration.
Is the sales proposal template free?: Yes. Every template and every design is free, with a small DocuJSON watermark on the free plan. Pro removes the watermark, puts your logo where the DocuJSON mark sits in the sales proposal preview, and unlocks configurable variables and higher volume.

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your sales proposal, from json, in one call.

free to start. you land on this template when you sign up.

use this template →